SOLE TO SOUL

What We Do Is……

Hypebeast+New Era from HypebeastTV on Vimeo.

Everything is starting to fit. This is what I want to do! 
Yesterday I was really down on my whole dream. I sat at my desk sketching over and over again and it just didn’t look right and for a second I gave up hope.
But the minute I fell off, two great people put me back on and things are moving in the right direction for me. I got something up my sleeve, and if it comes to fruition I will be sure to let you know.
I realise I can’t draw… well I can… but that’s not the ability I need to be a Footwear Designer. I didn’t really consider the fact that I wouldn’t need to specifically draw to be a Footwear Designer. At the end of the day, who am I to argue with a person who’s actually job that is! Just give me the shoe and let my mind go crazy! Let me be your Designer! 
I can create and develop ideas. I can get information from consumers, do market research, bring my personal knowledge of Basketball, Street Culture and Fashion, to the table. I can bring my passion and knowledge of shoes. I can be a part of the production, I can see the colourway, I can envisage the shoe. 
Give me a blank shoe and let me go! 
I’m going to start putting up some of my NikeID shoes soon. It’s something… I want you to see what I can create!
While I can still be a Footwear Designer there are so many other departments I can fit into such as Brand and Consumer Marketing, Product Creation, Development and Engineering and Product Merchandising.
This video breaks down that whole process which I attempted to define. 
I’ve finally found my path. 

Posted in Interviews 1 year, 3 months ago at 6:51 pm.

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